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An Australian craft gin advent calendar pack is creating an exciting product experience for gin lovers in the lead up to Christmas.

“An Australian Craft Gin Advent Calendar? Brilliant!' - these are the words David Box has heard repeatedly since he brought the concept to his supply partners a few months ago.

Box, a gin enthusiast and the author of a soon-to-be launched definitive Guide to Australian Gin, says he got the idea after having sampled a gin advent calendar from the UK last year. However, he said, the bottles in that pack were too small, and the pack itself unimaginative. He knew he could do it better.